Emails from Apple top executives Reveal concerns over Samsung's success and more

Apple is facing Samsung in federal court over patent disputes. For the purposes of the trial several emails from its officials have been made public by Apple. These emails show their concerns about competing head to head with Android smartphones.

An email from Apple's senior vice-president Phil Schiller shows his concern about how consumers perceived the iPhone, compared to Galaxy devices by Samsung.

"I watched the Samsung pre-superbowl ad that launched today… It's pretty good and I can’t help but thinking 'these guys are feeling it (like an athlete that can't miss because they are in a zone), while we struggle to nail a compelling brief on iPhone."

 "Something drastic has to change. Fast!" is another part of the email obtained by CNET. Another thing mentioned in his email are the Apple's views on the market of phablets and low-cost devices(under $300).

Another email is the one of Apple co-founder Steve Jobs sent on October 24, 2010 was posted by The Verge. You can read the full email here.
You can read there about topics such as a "Holy War with Google", "danger of hanging on to old paradigm too long(innovator's dilemma)" and plans for the new iPhone 4S and 5.
Jobs' strategy to "catch up to Android" was focused on notifications, tethering, speech and Siri.
Apple TV is also mentioned in his email and also a strategy to "stay in the living room game and make a great 'must have' accessory for iOS devices", with content from NBC, CBS, Viacom and HBO.

All these emails were revealed on the second day of the trial. Who knows what more will be revealed.

Source: Mashable